DRACE is an academic research group that specializes in studies of radio and audio media.

The radio medium is undergoing renewed challenges and significant change in all markets. Digital radio technologies, mobile communications and the internet have radically transformed the environment in which radio, as traditionally conceived, operates.

There is a widespread belief that radio must re-invent itself in the new digital age to avoid a long term decline. If it does not go digital, it is claimed, radio could become obsolete and lose younger audiences who have become accustomed to a vast array of digital choices in their media experiences.

DRACE studies these changes with a variety of empirical methods, conforming to the highest standards of international research in the field.